The operating system for the third place

Run your room like the club it already is.

Parlor handles the boring parts of a membership lounge: members, dues, POS, lockers, and check-in, in one place you actually own. So your room stops running on a clipboard, a group text, and a hope.

Live in two Greenville rooms today. Toast and Square supported out of the box.

Cigars resting in a crystal ashtray in a dim members lounge
The problem

Great room. No operating system.

You run a cigar lounge or a private members club, one of the last places people actually show up for. Phones face down, three-hour visits, regulars who notice when someone's missing. The demand was never your problem.

It's everything behind the bar: dues chased over text, a locker list on a whiteboard, a register that has no idea who's a member, a renewal you forgot about until they walked out. The room works. The software around it is what's quietly bleeding you.

The platform

One backend. Two surfaces.

We split it into the boring part and the human part, and own the seam between them. The same engine runs a corner lounge and a private club, each wearing its own paint. A new room is a config row, not a rebuild.

Parlor · the engine

What you run on

Members, dues, POS and loyalty (Toast and Square), inventory, lockers, check-in, deals and releases. The plumbing that keeps the doors open and the regulars paying. We host it. You own your data.

White-label to your room · one flat subscription
AshTag · the member app

What belonging feels like

Your members get their locker, their smoke log, the people they sit with, and the room's calendar in their pocket. Its only job is to make them show up in person more, not less.

The layer that makes a club feel like a club, not a bill
For owners

Everything behind the bar, handled.

No six-month rebuild, no rip-and-replace. Parlor wraps the tools you already run on and takes the busywork off your plate, so you spend the night in the room instead of in a spreadsheet.

See it on your room →
01
Members & dues
Recurring billing that runs itself. Renewals, founding tiers, and member nominations tracked without a spreadsheet.
02
POS & loyalty
Plugs straight into Toast and Square. The register finally knows who's a member, what they've spent, and what they've earned.
03
Lockers
Every locker, who holds it, what's inside, and when it renews. Off the whiteboard and out of your head.
04
Check-in
See who's in the room right now. Greet regulars by name, wave a guest pass through, read occupancy at a glance.
05
Deals & releases
Drop a limited release or a members-only night and let exactly the right people hear it first.
06
Inventory
What's on the shelf, what's moving, what to reorder, tied to the same register your members buy from.
Why it holds

The community is the moat.

A membership-room regular is about as loyal as a customer gets. They pay for the year up front. They don't churn, they recruit. That's real recurring revenue tied to a real place full of real people, and the software's whole job is to protect it.

$6K-$15K
per member, per year, at the premium tier. Paid up front.
~3 hrs
average visit. Phones down. The opposite of a feed.
1 engine
behind every venue. A new room is a config row, not a rebuild.
Already running

It's not a deck. It's in production.

Flagship · opening Oct 2026

A private members club

Greenville, SC · opening in a restored 1918 county courthouse
  • Founding memberships at $6K-$15K a year, billing live today
  • Founding members nominate the next ones, the loyalty loop by design
  • Member portal, lockers, and guest passes all run on Parlor
Live pilot

An everyday owner-operated lounge

Greenville, SC · a working corner room, not a trophy club
  • Real point-of-sale data flowing now, 1,600+ menu items synced through Toast
  • Members, lockers, deals, and the full check-in loop in production
  • Proves the same engine fits the corner lounge, not just the showpiece
Who's building it

Built by someone who's in the code and in the room.

I'm Keegan. I came up through music, photography, and marketing helping small businesses tell their story, then started building the software myself. I sit in these lounges, I know the owners by name, and I wrote the backend they run on.

I'm not the smartest person who'll ever sell you software. I'm probably the realest. When something breaks on a Friday night, you're talking to the person who built it, not a ticket queue.

Book a demo

See it on your room.

Tell me a little about your lounge and I'll walk you through Parlor on a call, set up for the way your room actually runs. No deck, no countdown timer, no sales floor. Just the person who built it.

Takes a minute. I read every one of these myself and reply within a day.